UDC 339.138

INTERNET-BRANDING AS AN ELEMENT OF COMPETITIVENESS OF THE UNIVERSITY

Krasnova Svetlana Alekseevna1, Krasnov Sergey Vasilyevich2
1Military Telecommunication Academy (St.-Petersburg), Lecturer of the Humanitarian and Socio-economic study Department
2Peter the Great St. Petersburg Polytechnic University, PhD of Technical Science, Associate Professor, Deputy Director of the Higher school of marketing and small business for academic work

Abstract
The article reveals the problem of the positioning of universities in the modern market of educational services. As the competitive advantage considered university's brand that will attract prospective students as potential customers. Authors discover branding and Internet branding defenition. The article also describe purpose and benefits of the Internet branding.

Keywords: branding, competitive advantage, e-branding, educational services, Internet-branding, marketing tools, University brand


Category: Economics

Article reference:
Internet-branding as an element of competitiveness of the university // Humanities scientific researches. 2016. № 12 [Electronic journal]. URL: http://human.snauka.ru/en/2016/12/17995

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