Sorry, this article is only available in Русский.
 |
 |
«CHANNEL ONE» CUP AS A PR-TOOL OF RUSSIAN HOCKEY
Frolov Vasiliy Vladimirovich
Pskov State University
PhD in Historical, senior lecturer of the Department of public relations and journalism
Pskov State University
PhD in Historical, senior lecturer of the Department of public relations and journalism
Abstract
The paper presents a series of steps to transform the «Channel One» Cup on hockey in the main European (International) tournament for national teams, which will be really interesting for the fans, but will also promote the brand of the Russian hockey in the international arena. This work may be of interest to all those interested in the theory and practice of PR in the sports field.
Keywords: brand, Hockey Federation of Russia, professional sports, public relations, the KHL
Category: Journalism
Article reference:
«Channel One» Cup as a PR-tool of Russian hockey // Humanities scientific researches. 2016. № 11 [Electronic journal]. URL: https://human.snauka.ru/en/2016/11/17483
View this article in Russian
© If you have found a violation of copyrights please notify us immediately by e-mail or feedback form.
Contact author (comments/reviews)
Write comment
You must authorise to write a comment.
Если Вы еще не зарегистрированы на сайте, то Вам необходимо зарегистрироваться: