UDC 659

KONTINENTAL HOCKEY LEAGUE RUSSIA AS A COMMUNICATION TOOL IN THE FIELD OF PROFESSIONAL SPORTS

Frolov Vasiliy Vladimirovich1, Chaika Viktoria Nikovaevna2
1Pskov State University, PhD in Historical, senior lecturer of the Department of public relations and journalism
2Pskov State University, student of the Faculty of Russian Philology and Foreign Languages, direction «Advertising and Public Relations»

Abstract
In article features of activity of the Kontinental Hockey League (KHL) in the international arena as a communication tool of Russia in the field of professional sports. This is a professional sports League not only promotes the growth of popularity of hockey in Russia's neighboring countries (Latvia, Belarus, Kazakhstan, etc.), but also promotes cultural exchange between countries whose hockey clubs part of the KHL, and also affects the formation of positive image of Russia abroad.
This work can be of interest to all those interested in the theory and practice of PR in the sports field.

Keywords: communication, PR, PR-technologies, PR-технологии, professional sport


Category: Journalism

Article reference:
Kontinental Hockey League Russia as a communication tool in the field of professional sports // Humanities scientific researches. 2016. № 11 [Electronic journal]. URL: http://human.snauka.ru/en/2016/11/17249

View this article in Russian

Sorry, this article is only available in Русский.

Поделиться в соц. сетях

0


Artice view count: Please wait

All articles of author «Фролов Василий Владимирович»


© If you have found a violation of copyrights please notify us immediately by e-mail or feedback form.

Contact author (comments/reviews)

Write comment

You must authorise to write a comment.

Если Вы еще не зарегистрированы на сайте, то Вам необходимо зарегистрироваться:
  • Register