UDC 339.138

SKEYNESS IN THE CAUSE RELATED MARKETING IN RUSSIA

Perekopayko Nikolay Andreevich
Russian New University
master student of the department of advertising and public relations

Abstract
The article discusses the existing asymmetry in favor of the choice of one and the almost complete neglect of other social problems, used in the marketing strategies of commercial companies to promote themselves or their brands in Russia.

Keywords: cause related marketing, charitable assistance to children, charitable assistance to elderly people., charity, fundraising, socially significant problem


Category: Economics

Article reference:
Skeyness in the cause related marketing in Russia // Humanities scientific researches. 2016. № 6 [Electronic journal]. URL: http://human.snauka.ru/en/2016/06/15490

View this article in Russian

Sorry, this article is only available in Русский.

Поделиться в соц. сетях

0


Artice view count: Please wait

All articles of author «Перекопайко Николай Андреевич»


© If you have found a violation of copyrights please notify us immediately by e-mail or feedback form.

Contact author (comments/reviews)

Write comment

You must authorise to write a comment.

Если Вы еще не зарегистрированы на сайте, то Вам необходимо зарегистрироваться:
  • Register