UDC 659

COSMETICS POSITIONING THROUGH THE ADVERTISING IN WOMEN’S MAGAZINES

Lukina Olga Vladimirovna
Pskov State University
V student of the course, Foreign Languages and Philological Education Faculty

Abstract
The paper is devoted to the phenomenon of cosmetics positioning through the advertising in magazines. Basing upon the undertaken study the author makes conclusion that womens magazines are effective method for successful communication with potential consumers of cosmetics.

Keywords: advertising in the magazine, cosmetics advertising, image advertisement, positioning methods, product positioning, womens magazines


Category: Journalism

Article reference:
Cosmetics positioning through the advertising in women's magazines // Humanities scientific researches. 2016. № 5 [Electronic journal]. URL: http://human.snauka.ru/en/2016/05/14767

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