ANALYSIS OF PERFORMANCE AND ASSESSMENT OF THE IMPORTANCE OF THE ATTRIBUTES OF THE IMAGE OF A TRADING COMPANY

Shesternina Olga Ivanovna1, Gamayunov Sergey Alexandrovich2
1Penza State University of Architecture and Construction, Ph.D., associate professor in the Department of Management
2Penza State University of Architecture and Construction, student

Abstract
The article presents the results of analysis of performance attributes of the image of a trading company and assess their importance for customers and employees. Built profiles and comparative evaluation of the importance of image attributes for customers and employees of the organization and their level of satisfaction with the attributes of image.

Keywords: a trading company, attribute, customer, development, image, loyalty, satisfaction


Category: Economics

Article reference:
Analysis of performance and assessment of the importance of the attributes of the image of a trading company // Humanities scientific researches. 2015. № 4. P. 3 [Electronic journal]. URL: https://human.snauka.ru/en/2015/04/10861

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