UDC 159.99

TECHNIQUES OF POSITIONING OF BODY IN ADVERTISEMENT

Yanitskiy Leonid Sergeevich
Kemerovo State University
PhD in Philology, Associate Professor of Social Work Department

Abstract
The article is devoted to techniques of positioning of body in different types of advertisement. According to the author, use of body discourse in advertisement is connected with basic structures of human mentality. The author argues that it is necessary to position the body correctly in order to create a successful advertisement message. Models of positioning the body for male and female audiences are analyzed.

Keywords: advertisement, body discourse, mentality, positioning


Category: Psychology

Article reference:
Techniques of positioning of body in advertisement // Humanities scientific researches. 2015. № 8 [Electronic journal]. URL: http://human.snauka.ru/en/2015/08/12463

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