UDC 658.8

INVESTIGATION OF THE MECHANISM OF THE INFLUENCE OF ADVERTISING ACTIVITY OF COMPETITORS

Trofimova Ekaterina Valeryevna1, Zelenina Larisa Ivanovna2
1Northern (Arctic) Federal University named after M.V. Lomonosov, master student, Institute of Math, information and space technologies of the
2Northern (Arctic) Federal University named after M.V. Lomonosov, candidate of technical Sciences, associate Professor At Kladno mathematics and highly productive on calculations of the Institute of Math, information and space technologies

Abstract
This article discusses a method of strategic planning that allows you to identify the strengths and weaknesses of the organization, as well as to identify potential opportunities and threats. The use of this method is considered based on the activities of rival companies.

Keywords: Swot-анализ


Category: Economics

Article reference:
Investigation of the mechanism of the influence of advertising activity of competitors // Humanities scientific researches. 2015. № 7. P. 2 [Electronic journal]. URL: http://human.snauka.ru/en/2015/07/12098

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