UDC 334.36

SOFT POWER IN THE ERA OF TOUGH ACTIONS

Grishanin Nikita Vladimirovich
Saint Petersburg humanitarian University of trade unions
candidate of cultural studies, Dept. the Department of advertising and public relations

Abstract
Most urban residents every day are influenced by traditional techniques of commercial communications, such as advertising and PR, sales promotion and direct mail. But the last time the circle of these technologies has grown considerably. This article is devoted to breakthrough technology public relations.

Keywords: soft power


Category: Economics

Article reference:
Soft power in the era of tough actions // Humanities scientific researches. 2015. № 6. P. 2 [Electronic journal]. URL: http://human.snauka.ru/en/2015/06/11866

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