UDC 330.341.1

PROJECT RED BULL STRATOS AS AN EXAMPLE OF AN EFFECTIVE ADVERTISING CAMPAIGN

Borodulin Anton Alekseevich
The St.-Petersburg humanitarian university of trade unions

Abstract
In the article one of the significant and scale examples of an advertising campaign realized within the limits of promotion of brand Red Bull is described. Procedure of preparation of the action and its carrying out is detailed, problems of realization are described. The basic results received during carrying out of the action and its influence on popularity and commercial success of company Red Bull are formulated.

Keywords: action, advertising, management, personnel, project, stage, work


Category: Economics

Article reference:
Project Red Bull Stratos as an example of an effective advertising campaign // Humanities scientific researches. 2015. № 1. P. 2 [Electronic journal]. URL: http://human.snauka.ru/en/2015/01/9098

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