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ANALYSIS OF THE EXTERNAL ENVIRONMENT (MICROENVIRONMENT) IN ASSESSING THE COMPETITIVENESS OF SERVICE ORGANIZATIONS IN THE REGIONAL MARKET
Smirnov Vladimir Petrovich1, Gorbatenko Alexey Vladimirovich2
1Far Eastern Federal University, PhD, Associate Professor, Department of Management
2Far Eastern Federal University, Student, Department of Management
1Far Eastern Federal University, PhD, Associate Professor, Department of Management
2Far Eastern Federal University, Student, Department of Management
Abstract
The article analyzes the external environment (micro-) in the evaluation of the competitiveness of a service organization. As elements of the external microenvironment examined relationships with suppliers, intermediaries, competitors, customers and contact audiences.
Category: Economics
Article reference:
Analysis of the external environment (microenvironment) in assessing the competitiveness of service organizations in the regional market // Humanities scientific researches. 2014. № 8 [Electronic journal]. URL: https://human.snauka.ru/en/2014/08/7653
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