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CUSTOMER RELATIONSHIP MANAGEMENT IN THE LOGISTICS CHAIN
Demchenko Alexander Ivanovich
South Ural State University (National Research University)
PhD in Technical Science, Assistant Professor of the Marketing and Management Department
South Ural State University (National Research University)
PhD in Technical Science, Assistant Professor of the Marketing and Management Department
Abstract
In article relevance of management by relations with the client in logistic chains is proved. Features of Demand Chain Management are considered as the modern concept which has been customer oriented, the comparative analysis with the concept of Supply Chain Management is carried out it. Relevance of management by relations with intermediate consumers in a logistic chain is proved, the author's category "integration of a logistic chain on the basis of loyalty" is entered.
Keywords: customer relationship management, Integration, interaction, logistic chain, loyalty, partnership, satisfaction
Category: Economics
Article reference:
Customer relationship management in the logistics chain // Humanities scientific researches. 2014. № 3 [Electronic journal]. URL: https://human.snauka.ru/en/2014/03/6045
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