UDC 33

ATTRACTION MARKETING TERRITORY

Ustyan Kristina Artushevna
Sochi State University

Abstract
Attraction marketing is primarily a marketing strategy of any territory which is aimed at increasing the attractiveness for human territory, its development of the special features that guarantee competitive advantages of the territory.

Category: Economics

Article reference:
Attraction marketing territory // Humanities scientific researches. 2014. № 12. P. 2 [Electronic journal]. URL: http://human.snauka.ru/en/2014/12/8103

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