UDC 658.628.011.1

ANALYSIS AND OPTIMIZATION OF ASSORTMENT OF CATERING ESTABLISHMENT: MARKETING APPROACH

Astashova Julia Vladimirovna
South Ural State University (National Research University)
PhD in Economic Science, Assistant Professor of the Marketing and Management Department

Abstract
In article methods of the analysis and optimization of range of catering establishment are considered. The author compared the analysis results received using various techniques and also conclusions and recommendations about enhancement of assortment from a marketing line item are drawn.

Keywords: assortment, marketing, public catering


Category: Economics

Article reference:
Analysis and optimization of assortment of catering establishment: marketing approach // Humanities scientific researches. 2014. № 10 [Electronic journal]. URL: http://human.snauka.ru/en/2014/10/8049

View this article in Russian

Sorry, this article is only available in Русский.

Поделиться в соц. сетях

0


Artice view count: Please wait

All articles of author «Асташова Юлия Владимировна»


© If you have found a violation of copyrights please notify us immediately by e-mail or feedback form.

Contact author (comments/reviews)

Write comment

You must authorise to write a comment.

Если Вы еще не зарегистрированы на сайте, то Вам необходимо зарегистрироваться:
  • Register