USING OF A METHOD OF STRATEGIC GROUPS IN THE MARKET ANALYSIS (ON THE EXAMPLE OF A NETWORK FOOD RETAIL)

Astashova Julia Vladimirovna1, Demchenko Alexander Ivanovich2, Vaganov Maxim Aleksandrovich3
1South Ural State University (National Research University), PhD in Economic Science, Assistant Professor of the Marketing and Management Department
2South Ural State University (National Research University), PhD in Technical Science, Assistant Professor of the Marketing and Management Department
3South Ural State University (National Research University), Student of the Marketing and Management Department

Abstract
In article the technique of map construction of strategic groups in relation to the market of a network retail of foodstuff is used. Authors revealed strategic groups of competitors, their possible strategy in the market are identified. Value of the received strategic groups is defined in the analysis of competitiveness of participants of the market.

Keywords: competitiveness, food networks, market research, strategic analysis

Category: Economics

Article reference:
Using of a method of strategic groups in the market analysis (on the example of a network food retail) // Humanities scientific researches. 2014. № 8 [Electronic journal]. URL: https://human.snauka.ru/en/2014/08/7405

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